From Brain to Business: Strategic Insights from Neuromarketing Research 

Neuromarketing and Business Strategy: Scientific Insights into Consumer Decision-Making 

Traditional marketing is evolving. The study “A Bibliometric Analysis of the Trends and Impact of Neuromarketing Research” provides a deep dive into the academic growth and global development of neuromarketing—a discipline that merges neuroscience with marketing to decode how consumers think, feel, and decide. 

Through bibliometric tools like Biblioshiny and Citespace, the study reveals emerging trends, key contributors, and global collaboration networks, while highlighting the need for advanced computational methods in neuromarketing research. For corporate leaders, marketers, and strategists, this offers a data-driven lens to understand not just what consumers say—but what their brains reveal. 

This research builds a solid scientific foundation for the strategic application of neuromarketing in leadership, sales, and innovation. Understanding consumer cognition is no longer optional—it’s a strategic imperative. 

Lekshmi S. et al. (2024). A Bibliometric Analysis of the Trends and Impact of Neuromarketing Research. Cureus. PMID: 39398830. DOI: 10.7759/cureus.69314. 

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